Hassan Hajjaj x Tacapae

Hajjaj brought his vibrant world to Tacapae through the design of three limited edition bottles. His edition draws inspiration from roadside mile markers, hand-painted oil cans, vibrant kiosks, and bold street signs, which he encountered throughout his journey in Gabès, reinterpreting them in his signature style. 

As an artist, Hassan Hajjaj’s vibrant, boldly colourful portraits express evolving notions of self and society in today’s globalised, hyperconnected world. Photographing his subjects outfitted in fashions of his own design and situated in studios he builds himself, the artist blends, juxtaposes and mirrors the traditional Moroccan motifs of his heritage with contemporary signifiers of global style and consumption. Hajjaj then builds custom frames for the resulting photographs and fills them with a variety of consumer products labelled with Arabic text, each item permutating in a repetitive manner, creating an interplay between ‘high’ and ‘low’ culture and mimicking the tiled designs of traditional Islamic architecture.